ICP Brief

Build your Ideal Customer Profile

The more precise you are, the better we can target the right buyers and craft messaging that books meetings. Takes ~10 minutes. All fields marked * are required.

1. About you

So we know who we're talking to.

Full name *

Your role

Company *

Company website

Work email *

Phone (optional)

2. Your product / service

What exactly are you selling?

Briefly describe your product or service *

Product type, exact product/service name, what it does.

Where / how is it used?

Main use cases, industries, processes it improves.

Unique value proposition (USP)

Why should a buyer choose you over competitors? Be specific (numbers, outcomes, certifications).

Pricing model

Subscription, one-off, per-unit, custom quote…

Average deal size

3. Ideal Customer Profile

Who is the perfect buyer?

Target industries / verticals

E.g. food manufacturing, packaging, automotive Tier-2.

Company size (employees)

Target regions / countries *

Decision-maker job titles *

Who signs off? Who influences? Be specific — these go straight into our prospecting filters.

Top 3 pain points your buyer feels

What keeps them awake at night? What problem does your product solve?

Buying triggers / signals

What event makes them start looking? E.g. new factory, regulation change, scaling team.

4. Current sales context

What's already working (or not)?

Your best existing customers

Names, sizes, what they bought, why they chose you. We'll model the ICP on these.

Main competitors

2–5 names. Helps us position you sharper.

Typical sales cycle length

Monthly meetings / leads goal

Channels you currently use

LinkedIn, cold email, referrals, ads, trade shows…

5. Materials & assets

Anything we can plug into the campaign.

Promotional materials (link)

Drive / Dropbox link to brochures, decks, one-pagers.

Case studies / proof points

Numbers, results, references.

Your current offer / hook

Discount, free trial, free audit, demo, sample…

Existing outreach email (if any)

Paste your current cold email so we can rewrite/improve it.

Email signature example

Name, title, company, phone — for outbound from your inbox.

6. Anything else?

Optional — tell us what matters.

Additional notes

Your information is confidential and only used to prepare your outbound plan.