Cold Calling

B2B Cold Calling Services, Run by a Senior Seller

Not a call centre reading a script. One experienced B2B seller researching your accounts, dialling decision makers, handling objections in real time and booking meetings you actually want to attend.

  • 40–60 researched dials per day, not 200 blind ones
  • Calls sequenced with the email campaign, same accounts
  • Objections and market feedback reported back weekly
  • EN + LT/Baltic and Nordic-facing calling

What our cold calling includes

  • Direct-dial and mobile enrichment so you reach people, not switchboards
  • Account research before the call: recent news, hiring, expansion, tender activity
  • A call opener written for your offer and tested weekly, never a rigid script
  • Live objection handling and gatekeeper navigation
  • Meeting booked, invite sent and confirmed 24 hours before
  • Every conversation logged in your CRM with a next step

Why calling still beats email-only outbound

  • You learn why they say no — email silence teaches you nothing
  • One call can validate a whole segment in a week
  • Buyers who ignore email often respond well to a direct, short call
  • Email + call on the same account roughly doubles meeting rates versus email alone

Typical cold calling metrics

  • Dial-to-connect: 8–15% depending on seniority and direct-dial quality
  • Connect-to-conversation: 40–60%
  • Conversation-to-meeting: 8–15%
  • Roughly 2–5 meetings per 500 dials in most industrial and IT niches

Frequently asked questions

Does cold calling still work in B2B?
Yes. Connect rates dropped but competition dropped faster — most teams stopped calling entirely. In B2B, 4–8% of connected calls turn into a meeting when the list is tight and the opener is relevant, which beats almost any single-channel email campaign.
How much do cold calling services cost?
Typical outsourced cold calling costs €25–€60 per hour, or €150–€400 per booked meeting. AREM Sales prices as a €699 pilot month plus €150 per qualified meeting, so most of the cost only appears when a meeting is on your calendar.
How many calls per day do you make?
40–60 dials per working day per campaign, focused on the same accounts already in the email sequence. Volume is deliberately capped so every call is researched rather than read off a script.
Which countries and languages do you call?
English across Europe and the US, plus Lithuanian, Russian and Baltic-market calling. Call windows are scheduled in the prospect's local time zone.
Is cold calling legal for B2B in the EU?
B2B cold calling is permitted in most EU countries under legitimate interest, subject to national do-not-call registers and GDPR record-keeping. We screen lists against local opt-out registries and log consent and objections in the CRM.

Related reading

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